ANDREW SPEAKING
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility
Leading companies are helping customers use less of their product, to reduce environmental impacts, but also to hold on to customers and build deeper relationships.
Right before the big election last week, I found myself thinking about beliefs and what people are absolutely sure they know, regardless of the facts. Two stories that appeared on the front page of the New York Times on the same day, demonstrated Americans’ remarkable ability to kid ourselves. But a program in Kansas is showing how you can get people to tackle climate change even if they don’t believe in it.
I recently spent two nights at the lovely, high-end Westin hotel in Ft. Lauderdale, FL. When I first entered my room, every lamp and light in the place was on…plus two radios…the hotel is forcing its customers to face two conflicting messages, one conservation-oriented and one theoretically welcoming, but blatantly wasteful.
Was the Audi Green Police Superbowl ad funny? Yes. Cringe-worthy? That’s also a yes.
Recently I wrote about the rise of “conflicted consumers” who want greener options but don’t want to go too far out of their way to
This post first appeared at Harvard Business Online. How green are consumers in the U.S.? On one level, we haven’t really changed all that much.
It was hard to miss the hoop-la around Live Earth, the mega-concert on all seven continents on 7.7.07. I’m not sure if they really hit
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility