Left Hand, Meet the Right: GE and Trains
Nobody who consumes any mass media could miss GE’s ecomagination advertisements. From sexy (supermodels in coal mines pushing clean coal) to downright clever (fisherman “catching”
Nobody who consumes any mass media could miss GE’s ecomagination advertisements. From sexy (supermodels in coal mines pushing clean coal) to downright clever (fisherman “catching”
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility