A Paradigm Shift in the Auto Industry

My monthly (or so) e-letter is out. If you don’t receive it, here’s a quick summary and link to the latest…
How the Auto Giants are Managing a Paradigm Shift
The auto industry is arguably going through the most significant change in its history. The race to a future filled with clean cars that use a variety of new technologies is on. At the big Detroit auto show this month, companies are falling over themselves announcing green initiatives and products.
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So how are the big guys approaching this new world? The competition seems to be centered in large part on the range of the vehicle; that is, how far can you go on the battery? Here’s a quick look at the spectrum of tactics being employed…
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Andrew Winston
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