Author: Andrew Winston

Reality is Overrated as a Motivator

Right before the big election last week, I found myself thinking about beliefs and what people are absolutely sure they know, regardless of the facts. Two stories that appeared on the front page of the New York Times on the same day, demonstrated Americans’ remarkable ability to kid ourselves. But a program in Kansas is showing how you can get people to tackle climate change even if they don’t believe in it.

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The Winds of Support for Renewables

A cover story in the NY Times today declares, “Cost of Green Power Makes Projects Tougher Sell.” Apparently wind turbines are not flying off the shelves as fast as a couple of years ago. States are unwilling to add negligible costs to power bills.

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A Better Idea on High-Speed Rail? From Republicans?

On the heels of the big election, we’re all wondering what it means for the issues that matter most to each of us. I’m of course watching closely for signs of what this means for sustainability and the green agenda. On high-speed rail, we may find common ground.

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What the Election Means (Or Doesn’t) For Sustainability

Obviously some things have changed in Washington and around the country in the last 24 hours. But what will this shift in power mean for the green business movement and for the sustainability agenda in general? It may not change as much as you think, and I see a number of reasons to maintain hope.

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Are Green Marketers Still “Sinning”?

The green marketing research firm Terrachoice released its annual “Sins of Greenwashing” study last Tuesday. I got a sneak peak on Monday…here are the big picture findings, and some of the debate over the report.

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Google Is Doing What the Government Can’t

On the heels of my recent column on China’s investment in clean technology, two news items really caught my attention in the last couple of weeks. They tell an interesting story of who in the U.S. is really prepared to build a modern energy system.

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The Wrong Debate on Green Jobs

In the heated discussions about climate change and the clean tech economy, it’s hard to avoid arguing about whether green jobs are “real” or if they can replace traditional fossil-fuel jobs. But this debate is moot on two counts.

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The Most Powerful NGO You’ve Probably Never Heard Of

By wielding a tool more powerful than legal action, protests, or even partnership, a relative upstart — the Carbon Disclosure Project (CDP) — has rapidly become the NGO to watch. CDP and its backers are basically demanding transparency– that’s the powerful idea that makes the NGO so strong.

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