Author: Andrew Winston

The Military Understands Why Getting Off Oil Pays. Why Don’t We?

The New York Times reported today that the U.S. Military is aggressively pursuing “Less Dependence on Fossil Fuels.” Why does the military care about going green? Because the cost in money, resources, and lives to bring fuel to Afghanistan and Iraq is just too great. A few of the mind-blowing statistics in this article…

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The Competing Black Swans of Climate Change

The world faces some big shocks in the realms of sustainability and climate change, and the ways of thinking about the future described in Nassim Nicholas Taleb’s book, The Black Swan, will come in handy. But two competing black swans — climate change itself or worldwide action to pursue sustainability — both of which seem unlikely, are competing. Let’s hope the second one wins.

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It’s not Environment vs. Economy: Green is the Path to Prosperity

The New York Times’ Ross Douthat relies on a set of arguments against the pursuit of a clean economy that have little basis in fact and mainly defend the untenable status quo. The overall pitch has two main parts: (a) promoting a clean economy through the use of market mechanisms like cap-and-trade is a perversion of free markets…(b) going green will cost jobs and hurt the economy. Let’s look at both ideas.

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Why What you Drive Affects the Price of Bread

I know it’s difficult for the average person to believe, but how we use energy and what we drive actually connects directly to the price of bread. And it doesn’t really take that many “degrees of Kevin Bacon” to connect the dots.

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IBM’s Green Supply Chain

While the “greening of the supply chain” has been in the works for decades, the movement has really taken off in 2010. In the last few months, a number of corporate giants have announced new initiatives that pressure suppliers to do much more to measure and manage their environmental impacts. The big guns asking the questions include Pepsi, P&G (more in a future post), and IBM.

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Stop Confusing Your Customers with Cognitive Dissonance

I recently spent two nights at the lovely, high-end Westin hotel in Ft. Lauderdale, FL. When I first entered my room, every lamp and light in the place was on…plus two radios…the hotel is forcing its customers to face two conflicting messages, one conservation-oriented and one theoretically welcoming, but blatantly wasteful.

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A True Declaration of Independence

After a long weekend of family and sun, centered around our annual rite of Americana, I’ve been thinking about what a modern declaration of independence would look like. What is the modern tyranny that controls our lives?

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Nike’s Open (Green) Innovation

One of the hottest concepts in strategy and management today is the idea of open innovation. Gone are the highly secluded R&D departments funded by a single company…In its place, in theory, are hubs of collaboration capturing ideas from customers, academia, or some guys in a garage somewhere.

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