Andrew Winston - Andrew Winston

It’s not Environment vs. Economy: Green is the Path to Prosperity

The New York Times’ Ross Douthat relies on a set of arguments against the pursuit of a clean economy that have little basis in fact and mainly defend the untenable status quo. The overall pitch has two main parts: (a) promoting a clean economy through the use of market mechanisms like cap-and-trade is a perversion of free markets…(b) going green will cost jobs and hurt the economy. Let’s look at both ideas.

August 25, 2010 No Comments

Why What you Drive Affects the Price of Bread

I know it’s difficult for the average person to believe, but how we use energy and what we drive actually connects directly to the price of bread. And it doesn’t really take that many “degrees of Kevin Bacon” to connect the dots.

August 6, 2010 3 Comments

IBM’s Green Supply Chain

While the “greening of the supply chain” has been in the works for decades, the movement has really taken off in 2010. In the last few months, a number of corporate giants have announced new initiatives that pressure suppliers to do much more to measure and manage their environmental impacts. The big guns asking the questions include Pepsi, P&G (more in a future post), and IBM.

July 29, 2010 No Comments

Stop Confusing Your Customers with Cognitive Dissonance

I recently spent two nights at the lovely, high-end Westin hotel in Ft. Lauderdale, FL. When I first entered my room, every lamp and light in the place was on…plus two radios…the hotel is forcing its customers to face two conflicting messages, one conservation-oriented and one theoretically welcoming, but blatantly wasteful.

July 8, 2010 No Comments

A True Declaration of Independence

After a long weekend of family and sun, centered around our annual rite of Americana, I’ve been thinking about what a modern declaration of independence would look like. What is the modern tyranny that controls our lives?

July 6, 2010 No Comments

Nike’s Open (Green) Innovation

One of the hottest concepts in strategy and management today is the idea of open innovation. Gone are the highly secluded R&D departments funded by a single company…In its place, in theory, are hubs of collaboration capturing ideas from customers, academia, or some guys in a garage somewhere.

June 29, 2010 No Comments

Sony Sees the Value of Zero

It’s so refreshing to see one large company, Sony, set a goal of zero environmental footprint by 2050. The company has dubbed this mission its “Road to Zero.”

June 24, 2010 1 Comment

Renewable Energy, the Simpsons’ Way

I just saw a recent episode of The Simpsons (best show ever?) about renewable energy.
As usual, they’re take on things is funny, poignant, and pointed.

June 22, 2010 1 Comment

How to Drive Change the IDEO Way

Last week I enjoyed listening to Bruce MacGregor, Managing Partner of design giant IDEO, at the Sustainable Brands Conference in Monterey, CA. His talk was focused on how you drive change.

June 17, 2010 No Comments

Obama’s Speech: An Enormous Wasted Opportunity

Tonight’s speech on the oil spill was a real disappointment for those who believe a clean energy future is perhaps the only path to job growth, public health, national greatness, and freedom (from dependence on a ecologically and economically destructive fossil fuels).

June 16, 2010 4 Comments

Author: Andrew Winston