Author: Andrew Winston

Sony Sees the Value of Zero

It’s so refreshing to see one large company, Sony, set a goal of zero environmental footprint by 2050. The company has dubbed this mission its “Road to Zero.”

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How to Drive Change the IDEO Way

Last week I enjoyed listening to Bruce MacGregor, Managing Partner of design giant IDEO, at the Sustainable Brands Conference in Monterey, CA. His talk was focused on how you drive change.

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Obama’s Speech: An Enormous Wasted Opportunity

Tonight’s speech on the oil spill was a real disappointment for those who believe a clean energy future is perhaps the only path to job growth, public health, national greatness, and freedom (from dependence on a ecologically and economically destructive fossil fuels).

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Five Lessons from the BP Oil Disaster

The nightmare is not over and the repercussions in terms of regulations and the future of BP are far from certain. But it’s high time to start sifting through the wreckage for some learning so we can avoid similar catastrophes…Here are my top five lessons, running from geopolitical and philosophical to corporate-level branding and strategy.

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SAP and the Greening of a Service Business

Last week I got an interesting view on how enterprise software giant SAP is pursuing a green agenda. Sustainability was a core theme at SAP’s annual meeting SAPPHIRE NOW, a large gathering of over 16,000 CIOs and tech professionals.

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Oil Spill, CO2 Spill

Al Gore wrote an article in the New Republic this week making an interesting connection between the oil spill and the continuing polluting of our

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