Author: Andrew Winston

A True Declaration of Independence

After a long weekend of family and sun, centered around our annual rite of Americana, I’ve been thinking about what a modern declaration of independence would look like. What is the modern tyranny that controls our lives?

Read More »

Nike’s Open (Green) Innovation

One of the hottest concepts in strategy and management today is the idea of open innovation. Gone are the highly secluded R&D departments funded by a single company…In its place, in theory, are hubs of collaboration capturing ideas from customers, academia, or some guys in a garage somewhere.

Read More »

Sony Sees the Value of Zero

It’s so refreshing to see one large company, Sony, set a goal of zero environmental footprint by 2050. The company has dubbed this mission its “Road to Zero.”

Read More »

How to Drive Change the IDEO Way

Last week I enjoyed listening to Bruce MacGregor, Managing Partner of design giant IDEO, at the Sustainable Brands Conference in Monterey, CA. His talk was focused on how you drive change.

Read More »

Obama’s Speech: An Enormous Wasted Opportunity

Tonight’s speech on the oil spill was a real disappointment for those who believe a clean energy future is perhaps the only path to job growth, public health, national greatness, and freedom (from dependence on a ecologically and economically destructive fossil fuels).

Read More »

Five Lessons from the BP Oil Disaster

The nightmare is not over and the repercussions in terms of regulations and the future of BP are far from certain. But it’s high time to start sifting through the wreckage for some learning so we can avoid similar catastrophes…Here are my top five lessons, running from geopolitical and philosophical to corporate-level branding and strategy.

Read More »

SAP and the Greening of a Service Business

Last week I got an interesting view on how enterprise software giant SAP is pursuing a green agenda. Sustainability was a core theme at SAP’s annual meeting SAPPHIRE NOW, a large gathering of over 16,000 CIOs and tech professionals.

Read More »