Hey all, I’ve decided to try and get hip and try out this Twitter thing. Just started today while at the Fortune Green event in
Transparency is one of the driving forces keeping the green and sustainability waves moving (it’s a theme I touch on in my new book, Green Recovery, coming out this summer, so I’ll return to this topic over the coming months). I believe that we’re rapidly entering an era of radical openness, driven both by regulation — see the EPAs recent announcement that it plans to “ask” 13,000 facilities in the United States to share data on carbon emissions — and the rising demands of employees and customers, particularly the younger ones. The new level of transparency will make any of us old enough to remember a world before MTV uncomfortable. But the Facebook and MySpace generation will have no problem with it — in fact, they’ll be expecting it.
Can a plane fly with no jet fuel? Ridiculous, right? But the aviation industry is starting to ask itself this very question. In early 2008,
Hi all, Just a quick note to my blog readers… The Green to Gold paperback is available now. We’ve revised, updated, and added some stories
It’s always fun to predict what’s going to happen. The risk of being spectacularly wrong is very high, but that’s what makes the exercise so
I never thought I’d say it, but I agree with Exxon on an environmental issue. The CEO, Rex Tillerson, called for a carbon tax yesterday.
Sometimes I think the Wall Street Journal editors are phoning it in. In a piece titled, “The Environmental Motor Company: Making Detroit a subsidiary of
You might think that the powerful green wave changing business will subside in a recession. True, some investments might wait a bit, but most companies
Everybody wants to reduce their carbon footprint these days. But many companies have looked to the quick fix of buying carbon offsets. While this practice may slow down as the recession continues, the debate will continue to rage about what makes a quality offset, and there’s the rub.
Everybody in the world should read a new Fortune article about Matt Simmons, the oil analyst turned peak-oil prophet. As a lifelong Republican, Bush campaign
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility
