On Sunday, Virgin Airlines flew a jumbo jet from London to Amsterdam powered in part by coconuts (“a biofuel mixture of coconut and babassu oil” to be more precise). Some would say the applicable part of that sentence is “nuts.” Is this another wacky Richard Branson moment, or something legitimate and important? Or, as is all things Branson, maybe it’s both?
NAVL is an old-style business, 75 years old this year. But I heard some new talk from one member who’s been sprinting down the Green to Gold path.
PR firm Hill & Knowlton talked to MBA students globally and asked them what factors would influence career and job choice….BusinessWeek looked at this and declared “Green Isn’t Gold for MBAs” and pointed out that green stuff is at the bottom. Now, color me optimistic, but I think these numbers — 49% on CSR and 34% on green — are actually pretty high.
A couple of weeks ago TIME Magazine surprised many with its pick for Person of the Year not Al Gore, who they probably figured had
The New Year is always a time for taking stock, looking both back and forward. How did your company handle the shifting sands for business in 2007, the greening of society? Companies across many industry groups were scrambling and strategizing about how to best manage the environmental impacts of everything they do. Green issues were huge in ’07 (see my upcoming strategy e-letter on the crushing flow of media to green issues in 2007 here in a few days),
2007 was just the beginning. It was not a fad — or a bad dream for some — but a fundamental shift in how we all do business…But the tipping point year is over now and the game is on. So what environmentally-driven challenges and questions will your business face in 2008 and how will you handle them?
I’m incredibly excited about cleaning floors at the moment. Ok, stay with me. I spoke at a large convention last week, the International Sanitary Supplies
Well, it was bound to happen around now. Once every magazine had done a cover story on the wonders of going green (my previous post
The mad dash of companies trying to come to the aid of the Fortune 1000 (in particular, Wal-Mart’s suppliers) in their new green quest reminds me of any gold rush throughout history. The consultants are now competing to offer picks and shovels for this new green age.
First off, I apologize for the long blog silence. While I’m sure you’re not waiting on baited breath, I do like to keep writing. There’s
“Sustainability, once you get past the gloom and doom warnings about environmental issues, is fundamentally an optimistic pursuit — a vision of a healthier, stronger world for all”
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility
