After some missteps with some heavy-handed ads, with polar bears hugging buyers, Nissan finds a solid line of argument for electric cars — they’ll cost less per mile.
A recent NY Times story proclaiming green products dead was a bit premature…and wrong.
Every week, 140 million people — about the population of England and Germany combined — shop in a Wal-Mart store. Soon, all of these people will be eating healthier, and the environmental impact of their food will be lessened.
The green marketing research firm Terrachoice released its annual “Sins of Greenwashing” study last Tuesday. I got a sneak peak on Monday…here are the big picture findings, and some of the debate over the report.
I recently spent two nights at the lovely, high-end Westin hotel in Ft. Lauderdale, FL. When I first entered my room, every lamp and light in the place was on…plus two radios…the hotel is forcing its customers to face two conflicting messages, one conservation-oriented and one theoretically welcoming, but blatantly wasteful.
The nightmare is not over and the repercussions in terms of regulations and the future of BP are far from certain. But it’s high time to start sifting through the wreckage for some learning so we can avoid similar catastrophes…Here are my top five lessons, running from geopolitical and philosophical to corporate-level branding and strategy.
This week is the fortieth anniversary of Earth Day. The hype is unbelievably high as companies step all over themselves to share their latest sustainability
Every year, major sporting events get greener and the goals for renewable energy use, carbon-neutrality, or zero-waste get tougher. The Vancouver Olympics which just ended
Was the Audi Green Police Superbowl ad funny? Yes. Cringe-worthy? That’s also a yes.
Ok, I’ll admit upfront that this isn’t a green posting exactly. But I was thinking about customer service after an interesting comment at the Fortune
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility
