Hi all,
I just wanted to let you know that I have a new book coming out this summer called Green Recovery. It focuses on going green in hard economic times. It lays out ways to get lean quickly, which can help companies survive today and preserves capital to invest in people and innovation. This plan can prepare companies to emerge from the downturn in a much better competitive position.
My publisher is making a core part of the book available for free now. You can download my special report here:
www.tinyurl.com/WinstonReport
This pdf includes the introduction and the core chapter on getting lean. The other chapters on how the green wave is evolving, and how to get smart, get creative, and get (your people) going will be out by August in the full book.
Fyi, below is some information on the book.
Please download the report and spread the word.
Thank you for all your support.
Andrew
Green Recovery
Get Lean, Get Smart, and Emerge from the Downturn on Top
(Harvard Business Press)
Andrew Winston
August 2009
With the economy in the grip of a brutal recession, many companies are sidelining their green business initiatives. They’re making a big mistake. In Green Recovery, Andrew Winston shows how no company can afford to wait for the downturn to ease before going green.
Green initiatives ratchet up your company’s resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital — and give precise focus to your innovation efforts and strategic priorities.
Part manifesto and part how-to guide, this concise and engaging book provides a roadmap for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You’ll discover how to:
— Get Lean: Amp up your energy and resource efficiency to survive tough times
— Get Smart: Use environmental data about products and supply chains for competitive advantage
— Get Creative: Rejuvenate your innovation efforts by asking heretical questions such as “How might we operate with no fossil fuels?
— Get Going: Engage and excite employees to solve the company’s, the customer’s, and the world’s environmental challenges
Green Recovery is your guide to establishing your competitive positioning in these difficult times and emerging even stronger into a vastly changed economy.