Nissan (Finally) Gets the Pitch Right on the Leaf
After some missteps with some heavy-handed ads, with polar bears hugging buyers, Nissan finds a solid line of argument for electric cars — they’ll cost less per mile.
After some missteps with some heavy-handed ads, with polar bears hugging buyers, Nissan finds a solid line of argument for electric cars — they’ll cost less per mile.
Was the Audi Green Police Superbowl ad funny? Yes. Cringe-worthy? That’s also a yes.
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility