Stop Confusing Your Customers with Cognitive Dissonance
I recently spent two nights at the lovely, high-end Westin hotel in Ft. Lauderdale, FL. When I first entered my room, every lamp and light in the place was on…plus two radios…the hotel is forcing its customers to face two conflicting messages, one conservation-oriented and one theoretically welcoming, but blatantly wasteful.
July 8, 2010
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