The green marketing research firm Terrachoice released its annual “Sins of Greenwashing” study last Tuesday. I got a sneak peak on Monday…here are the big picture findings, and some of the debate over the report.
The nightmare is not over and the repercussions in terms of regulations and the future of BP are far from certain. But it’s high time to start sifting through the wreckage for some learning so we can avoid similar catastrophes…Here are my top five lessons, running from geopolitical and philosophical to corporate-level branding and strategy.
Yesterday was a sad anniversary — it’s been 25 years since the Bhopal disaster raised the specter of chemicals and toxics as a deadly serious
Bank Of America, bpa, compliance, Diesel Vehicles, environment, Green Business, Home Depot, lead in toys, phthalates, regulations, sears, target, Toys “R” Us, wal-mart
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility
