Managing sustainability challenges will require deeply disruptive innovation. How do we get there?
Here’s my attempt to capture the most important stories that affected the greening of business in 2010…
Right before the big election last week, I found myself thinking about beliefs and what people are absolutely sure they know, regardless of the facts. Two stories that appeared on the front page of the New York Times on the same day, demonstrated Americans’ remarkable ability to kid ourselves. But a program in Kansas is showing how you can get people to tackle climate change even if they don’t believe in it.
A couple posts ago, I talked about the ways you can use green data — footprinting information on your products and services up and down
If you put an energy meter inside a home and show people total usage in real time, a miraculous thing happens: they use about 10 percent less energy. The simple act of placing data in front of people changes their behavior. Data makes people smarter and inspires them to make small changes to save money and energy. You can use this powerful tool in business not only to cut costs, but to drive innovation and revenues.
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility
