2008, The Wave Continues
The New Year is always a time for taking stock, looking both back and forward. How did your company handle the shifting sands for business in 2007, the greening of society? Companies across many industry groups were scrambling and strategizing about how to best manage the environmental impacts of everything they do. Green issues were huge in ’07 (see my upcoming strategy e-letter on the crushing flow of media to green issues in 2007 here in a few days),
2007 was just the beginning. It was not a fad — or a bad dream for some — but a fundamental shift in how we all do business…But the tipping point year is over now and the game is on. So what environmentally-driven challenges and questions will your business face in 2008 and how will you handle them?
