After some missteps with some heavy-handed ads, with polar bears hugging buyers, Nissan finds a solid line of argument for electric cars — they’ll cost less per mile.
A recent NY Times story proclaiming green products dead was a bit premature…and wrong.
The green marketing research firm Terrachoice released its annual “Sins of Greenwashing” study last Tuesday. I got a sneak peak on Monday…here are the big picture findings, and some of the debate over the report.
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility
