Nissan (Finally) Gets the Pitch Right on the Leaf
After some missteps with some heavy-handed ads, with polar bears hugging buyers, Nissan finds a solid line of argument for electric cars — they’ll cost less per mile.
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After some missteps with some heavy-handed ads, with polar bears hugging buyers, Nissan finds a solid line of argument for electric cars — they’ll cost less per mile.
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The green marketing research firm Terrachoice released its annual “Sins of Greenwashing” study last Tuesday. I got a sneak peak on Monday…here are the big picture findings, and some of the debate over the report.