Tag: innovation

The Genius of Biomimicry

[This post appears on Harvardbusiness.org in my new weekly column/blog…] I recently went to the Fortune Brainstorm Green conference in California — a who’s who

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What’s Your Heresy?

Can a plane fly with no jet fuel? Ridiculous, right? But the aviation industry is starting to ask itself this very question. In early 2008,

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Are These Energy-Saving Measures Wise…or Wacky?

As we all know, energy prices have skyrocketed. Organizations of all kinds are trying new ways of doing business to cut costs. Some ideas, like Wal-Mart putting doors on refrigerated cases and cutting energy use 70% in that aisle, are head-slappingly obvious. Even seemingly wacky ideas can seem downright wise once you run the numbers.

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Virgin Air Flying on Fumes?

On Sunday, Virgin Airlines flew a jumbo jet from London to Amsterdam powered in part by coconuts (“a biofuel mixture of coconut and babassu oil” to be more precise). Some would say the applicable part of that sentence is “nuts.” Is this another wacky Richard Branson moment, or something legitimate and important? Or, as is all things Branson, maybe it’s both?

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