Are Green Marketers Still “Sinning”? The green marketing research firm Terrachoice released its annual “Sins of Greenwashing” study last Tuesday. I got a sneak peak on Monday…here are the big picture findings, and some of the debate over the report. Read More » November 2, 2010 3 Comments
Pitching Climate Change to Consumers Recently I wrote about the rise of “conflicted consumers” who want greener options but don’t want to go too far out of their way to Read More » August 11, 2008 2 Comments