Can Walmart Get Us to Buy Sustainable Products?
Walmart.com’s “Sustainability Leaders” program is an important step for driving green consumption…but there are some concerns…
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Walmart.com’s “Sustainability Leaders” program is an important step for driving green consumption…but there are some concerns…
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Walmart is finally changing the incentives for its powerful buyers.

The green marketing research firm Terrachoice released its annual “Sins of Greenwashing” study last Tuesday. I got a sneak peak on Monday…here are the big picture findings, and some of the debate over the report.