Business Resilience Comes from Working with Nature
Companies are finding that investing in ‘green’ infrastructure can be cheaper.
January 9, 2014
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Companies are finding that investing in ‘green’ infrastructure can be cheaper.
But for such a transparent substance, water’s economics are anything but clear…
The business logic for protecting nature has always been a harder sell than making the case for other green initiatives. Dow and the Nature Conservancy announced a collaboration to “advance the incorporation of the value of nature into business.”
By wielding a tool more powerful than legal action, protests, or even partnership, a relative upstart — the Carbon Disclosure Project (CDP) — has rapidly become the NGO to watch. CDP and its backers are basically demanding transparency– that’s the powerful idea that makes the NGO so strong.