I hate to give this guy attention, but CNN recently had a useful profile on Robby Starbuck, the social media agitator that’s pressuring companies to drop DEI, LGBTQ+ support, and climate action.
That’s a lot of power over your brand (and values) to give one person with no stake in your company.
And who is this guy?
CNN reports that Starbuck is anti-vaccine, denies climate change, and promotes the vile trope that LGBTQ+ equals pedophilia.
If you want to “review” your DEI efforts, fine, that’s your prerogative. Every program should face solid questions and seek improvements. But taking your cues from this person seems like bad strategy.
What if companies just calmly said, “We don’t agree with his views and support the rights of all to exist and thrive…and we’re going to keep hiring the best talent across a wide range of people and backgrounds.”
I’m happy to be called naïve on this one.
[The discussion about this post in LinkedIn was extensive…join the fray here]
(Illustration: Bing AI)
- If you enjoyed this post, please pass it on. Subscribe to get all of Andrew’s articles in your in-box.
- Follow Andrew on LinkedIn (I’ve exited Facebook and paused Twitter for now)
- Join the Net Positive movement or to expand your learning, check out our new Net Positive online classes and other executive education offerings.
2420
