Author: Andrew Winston

The Genius of Biomimicry

[This post appears on Harvardbusiness.org in my new weekly column/blog…] I recently went to the Fortune Brainstorm Green conference in California — a who’s who

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Rising Transparency — One Way to Avoid Massive Market Failure

Transparency is one of the driving forces keeping the green and sustainability waves moving (it’s a theme I touch on in my new book, Green Recovery, coming out this summer, so I’ll return to this topic over the coming months). I believe that we’re rapidly entering an era of radical openness, driven both by regulation — see the EPAs recent announcement that it plans to “ask” 13,000 facilities in the United States to share data on carbon emissions — and the rising demands of employees and customers, particularly the younger ones. The new level of transparency will make any of us old enough to remember a world before MTV uncomfortable. But the Facebook and MySpace generation will have no problem with it — in fact, they’ll be expecting it.

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What’s Your Heresy?

Can a plane fly with no jet fuel? Ridiculous, right? But the aviation industry is starting to ask itself this very question. In early 2008,

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