Why This Is the Right Time to Go Green
[New post on Harvard Business.org here] The green movement may be at risk of slowing down, especially within the business community. Many business people hold
[New post on Harvard Business.org here] The green movement may be at risk of slowing down, especially within the business community. Many business people hold
In a remarkably bold regulatory move, the Obama administration is setting new, aggressive fuel efficiency standards for cars and trucks. The new goal will be
[A new post on my Harvard Business column — some interesting commentary there] I saw an interesting piece by Michael Graham Richard on treehugger titled,
[This post appears on Harvardbusiness.org in my new weekly column/blog…] I recently went to the Fortune Brainstorm Green conference in California — a who’s who
Hi all, I just wanted to let you know that I have a new book coming out this summer called Green Recovery. It focuses on
The beginning of this post is here, the rest is on Huffington Post here… This weekend, the New York Times gave Bjorn Lomborg — the
Ok, I’ll admit upfront that this isn’t a green posting exactly. But I was thinking about customer service after an interesting comment at the Fortune
Hey all, I’ve decided to try and get hip and try out this Twitter thing. Just started today while at the Fortune Green event in
Transparency is one of the driving forces keeping the green and sustainability waves moving (it’s a theme I touch on in my new book, Green Recovery, coming out this summer, so I’ll return to this topic over the coming months). I believe that we’re rapidly entering an era of radical openness, driven both by regulation — see the EPAs recent announcement that it plans to “ask” 13,000 facilities in the United States to share data on carbon emissions — and the rising demands of employees and customers, particularly the younger ones. The new level of transparency will make any of us old enough to remember a world before MTV uncomfortable. But the Facebook and MySpace generation will have no problem with it — in fact, they’ll be expecting it.
Can a plane fly with no jet fuel? Ridiculous, right? But the aviation industry is starting to ask itself this very question. In early 2008,
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility