Ford’s Impressive Sustainability Strategy
For years, Toyota has been the darling of the green business world. But now the company faces renewed competition for the title of green auto leader. Is Ford the next green leader?
For years, Toyota has been the darling of the green business world. But now the company faces renewed competition for the title of green auto leader. Is Ford the next green leader?
Last week we asked, “Is Water the Next Carbon?”. Although our short answer was “no,” we believe that managing water will become a critical business skill for the 21st century. Need drives innovation, so this week we want to highlight some of what is happening in the new markets in water.
Business guru Seth Godin is on a bit of a tear lately on issues related to sustainability.
Three posts that grab me…
Popular Science released its list of Breakthrough Awards 2010 for new ideas and products (some on the design table, some out in the market). Out of 18 winners, 5 are clearly green innovations:
It’s so refreshing to see one large company, Sony, set a goal of zero environmental footprint by 2050. The company has dubbed this mission its “Road to Zero.”
Reality 1: Last year, the Toyota Prius was the bestselling car in Japan. On the back of innovations like the hybrid gas-electric engine, Toyota also
No matter what happens in Copenhagen, or in the follow up meetings in Mexico and elsewhere, the world is warming. It’s happening today, and even the majority of skeptics seem to agree on that point (often the debate is whether humans are behind it and how much money we should invest in “fixing” the problem). But the very real changes we’re already seeing are prompting many in the climate-watching world to talk about not just reductions in emissions but “adaptation.”
Yesterday was a sad anniversary — it’s been 25 years since the Bhopal disaster raised the specter of chemicals and toxics as a deadly serious
If you put an energy meter inside a home and show people total usage in real time, a miraculous thing happens: they use about 10 percent less energy. The simple act of placing data in front of people changes their behavior. Data makes people smarter and inspires them to make small changes to save money and energy. You can use this powerful tool in business not only to cut costs, but to drive innovation and revenues.
[This article first appeared on Forbes.com] Ford is profitable again. General Motors is exiting bankruptcy much faster than anyone expected. It would seem that Detroit
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility