Category: Get Creative

The Genius of Biomimicry

[This post appears on Harvardbusiness.org in my new weekly column/blog…] I recently went to the Fortune Brainstorm Green conference in California — a who’s who

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What’s Your Heresy?

Can a plane fly with no jet fuel? Ridiculous, right? But the aviation industry is starting to ask itself this very question. In early 2008,

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Are These Energy-Saving Measures Wise…or Wacky?

As we all know, energy prices have skyrocketed. Organizations of all kinds are trying new ways of doing business to cut costs. Some ideas, like Wal-Mart putting doors on refrigerated cases and cutting energy use 70% in that aisle, are head-slappingly obvious. Even seemingly wacky ideas can seem downright wise once you run the numbers.

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