[I co-wrote this article with my friend and mentor Hunter Lovins. The original is on MIT Sloan Management Review.] President Joe Biden takes climate change
Right before the big election last week, I found myself thinking about beliefs and what people are absolutely sure they know, regardless of the facts. Two stories that appeared on the front page of the New York Times on the same day, demonstrated Americans’ remarkable ability to kid ourselves. But a program in Kansas is showing how you can get people to tackle climate change even if they don’t believe in it.
In the heated discussions about climate change and the clean tech economy, it’s hard to avoid arguing about whether green jobs are “real” or if they can replace traditional fossil-fuel jobs. But this debate is moot on two counts.
‘Is the World Better Off Because Your Company Is In It?’: Examining Corporate Climate Responsibility
